Online dating: Tinder users in the United States

Consumer Insights report

Online dating: Tinder users in the United States

This report offers the reader a comprehensive overview of Tinder users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tinder users in the United States (''brand users'') against U.S. online dating users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Tinder users in the United States

  • Tinder is more popular among Generation Z than other online dating services
  • 40% of Tinder users have an upper secondary education with the permission to go to university
  • Tinder users and online dating users in general are relatively likely to live in large cities
  • Snapchat is more popular among Tinder users than the average online dating user

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