Online dating: Tinder users in the United States

Consumer Insights report

Online dating: Tinder users in the United States

This report offers the reader a comprehensive overview of Tinder users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tinder users in the United States (''brand users'') against U.S. online dating users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Tinder users in the United States

  • Tinder has a high share of users that are part of Generation Z compared to the total online population
  • Similar to other online dating services, Tinder has a high share of male users
  • Compared to the average consumer, Tinder users are less likely to have a low income
  • Tinder users are more likely to live in megacities than the average consumer
  • An honest and respectable life is more important to Tinder users than to other online dating users

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