Online dating: Match users in the United States

Consumer Insights report

Online dating: Match users in the United States

This report offers the reader a comprehensive overview of Match users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Match users in the United States (''brand users'') against U.S. online dating users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online dating: Match users in the United States

  • Match is more popular among Generation X than other online dating services
  • 47% of Match users have a college degree
  • Match users are more likely to live in cities with over 1 million inhabitants than online dating users in general
  • X (Twitter) is more popular among Match users than the average online dating user

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