Mobile payment: UnionPay users in China

Consumer Insights report

Mobile payment: UnionPay users in China

This report offers the reader a comprehensive overview of UnionPay users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark UnionPay users in China (''brand users'') against Chinese mobile payment users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on mobile payment: UnionPay users in China

  • UnionPay is more popular among Millennials than other mobile payment services
  • There is a fairly even split of male and female UnionPay users
  • UnionPay has a smaller share of users with a low income compared to other mobile payment services
  • UnionPay users are more likely to live in megacities than mobile payment users in general
  • Safety and security is an important aspect of life for 48% of UnionPay users

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