Mobile payment: Tenpay users in China

Consumer Insights report

Mobile payment: Tenpay users in China

This report offers the reader a comprehensive overview of Tenpay users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tenpay users in China (''brand users'') against Chinese mobile payment users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile payment: Tenpay users in China

  • Tenpay has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female Tenpay users
  • Tenpay has a larger share of users with a medium household income than other mobile payment services
  • Tenpay users are more likely to live in megacities than mobile payment users in general
  • Having a good time is less important to Tenpay users than to other mobile payment users

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