Mobile payment: PicPay users in Brazil

Consumer Insights report

Mobile payment: PicPay users in Brazil

This report offers the reader a comprehensive overview of PicPay users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark PicPay users in Brazil (''brand users'') against Brazilian mobile payment users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on mobile payment: PicPay users in Brazil

  • PicPay has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female PicPay users
  • PicPay has a smaller share of users with a high income compared to other mobile payment services
  • PicPay users are more likely to live in megacities than the average consumer
  • Being successful is an important aspect of life for 46% of PicPay users

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Online food delivery in France
  • Phishing
  • Online education in Indonesia
  • Internet usage worldwide
  • E-commerce in the United Kingdom (UK)
  • Mobile app monetization
  • App stores
  • Mobile social media worldwide
  • Digital health
  • Internet usage in India
  • Online dating in the United States
  • Online video in the United States
  • Social media usage in the United States
  • Streaming in the United States
  • Mobile banking in the United States
  • Digital coupons and deals in the United States
  • WhatsApp
  • Content marketing worldwide
  • Music consumption in the U.S.
  • Mobile apps in the United Kingdom (UK)

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu