Mobile payment: PhonePe users in India

Consumer Insights report

Mobile payment: PhonePe users in India

This report offers the reader a comprehensive overview of PhonePe users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark PhonePe users in India (''brand users'') against Indian mobile payment users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on mobile payment: PhonePe users in India

  • The age distribution of PhonePe users and mobile payment users overall is fairly similar
  • PhonePe has more male than female users
  • Compared to the average consumer, PhonePe users are less likely to have a low income
  • Mobile payment users in general and PhonePe users specifically, live in a similar type of communitiy
  • Similar aspects of life are important to PhonePe users and other mobile payment users

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