Mobile payment: Google Pay users in India

Consumer Insights report

Mobile payment: Google Pay users in India

This report offers the reader a comprehensive overview of Google Pay users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Pay users in India (''brand users'') against Indian mobile payment users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on mobile payment: Google Pay users in India

  • The age distribution of Google Pay users and mobile payment users overall is fairly similar
  • Google Pay has more male than female users
  • Just like mobile payment users in general, Google Pay users are relatively unlikely to have a low income
  • Mobile payment users in general and Google Pay users specifically, live in a similar type of communitiy
  • Similar aspects of life are important to Google Pay users and other mobile payment users

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