Mobile payment: Apple Pay users in France

Consumer Insights report

Mobile payment: Apple Pay users in France

This report offers the reader a comprehensive overview of Apple Pay users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in France (''brand users'') against French mobile payment users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Apple Pay users in France

  • Apple Pay is more popular among Generation Z than other mobile payment services
  • Similar to other mobile payment services, Apple Pay has a high share of male users
  • Just like mobile payment users in general, Apple Pay users are relatively likely to have a high income
  • Apple Pay users are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Being successful is more important to Apple Pay users than to other mobile payment users

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