Mobile payment: Apple Pay users in Switzerland

Consumer Insights report

Mobile payment: Apple Pay users in Switzerland

This report offers the reader a comprehensive overview of Apple Pay users in Switzerland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Switzerland (''brand users'') against Swiss mobile payment users in general (''category users''), and the overall Swiss consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Apple Pay users in Switzerland

  • Like other mobile payment services, Apple Pay has a high share of users that are part of Generation Z
  • Compared to other mobile payment services, Apple Pay has a relatively high share of male users
  • Apple Pay has a larger share of users with a high income than other mobile payment services
  • Apple Pay users are more likely to live in large cities than mobile payment users in general
  • Being successful is more important to Apple Pay users than to other mobile payment users

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