Mobile payment: Apple Pay users in Sweden

Consumer Insights report

Mobile payment: Apple Pay users in Sweden

This report offers the reader a comprehensive overview of Apple Pay users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Sweden (''brand users'') against Swedish mobile payment users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Apple Pay users in Sweden

  • Apple Pay is more popular among Generation Z than other mobile payment services
  • 55% of Apple Pay users are female
  • Compared to the average consumer, Apple Pay users are less likely to have a low income
  • Apple Pay users are more likely to live in large cities than the average consumer
  • Safety and security is an important aspect of life for 62% of Apple Pay users

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