Mobile payment: Apple Pay users in Canada

Consumer Insights report

Mobile payment: Apple Pay users in Canada

This report offers the reader a comprehensive overview of Apple Pay users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Canada (''brand users'') against Canadian mobile payment users in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on mobile payment: Apple Pay users in Canada

  • Apple Pay has a high share of users that are part of Generation Z compared to the total online population
  • There is a fairly even split of male and female Apple Pay users
  • Apple Pay has a larger share of users with a high income than other mobile payment services
  • Apple Pay users and mobile payment users in general are relatively likely to live in cities with over 1 million inhabitants
  • A happy relationship is an important aspect of life for 55% of Apple Pay users

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