Mobile payment: AME users in Brazil

Consumer Insights report

Mobile payment: AME users in Brazil

This report offers the reader a comprehensive overview of AME users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AME users in Brazil (''brand users'') against Brazilian mobile payment users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile payment: AME users in Brazil

  • The share of mobile payment users using AME declined by 11 percentage points since Q1 of 2021
  • AME is more popular among Millennials than other mobile payment services
  • Compared to other mobile payment services, AME has a relatively high share of female users
  • A relatively high share of AME users have a college degree
  • Learning new things is more important to AME users than to other mobile payment users

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