Mobile carriers: Yoigo customers in Spain

Consumer Insights report

Mobile carriers: Yoigo customers in Spain

This report offers the reader a comprehensive overview of Yoigo customers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Yoigo customers in Spain (''brand users'') against Spanish smartphone users in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile carriers: Yoigo customers in Spain

  • 36% of Yoigo customers are Millennials
  • Yoigo is more popular among female smartphone users than male smartphone users
  • Yoigo has a smaller share of customers with a high income compared to other mobile carriers
  • Yoigo customers are more likely to live in rural areas and towns than smartphone users in general
  • A happy relationship is more important to Yoigo customers than to other smartphone users

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