Mobile carriers: Vimla customers in Sweden

Consumer Insights report

Mobile carriers: Vimla customers in Sweden

This report offers the reader a comprehensive overview of Vimla customers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Vimla customers in Sweden (''brand users'') against Swedish smartphone users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile carriers: Vimla customers in Sweden

  • 32% of Vimla customers are part of Generation X
  • 53% of Vimla customers are female
  • Vimla has a smaller share of customers with a high income compared to other mobile carriers
  • Vimla customers are more likely to live in small towns than smartphone users in general
  • A happy relationship is less important to Vimla customers than to other smartphone users

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