Mobile carriers: TracFone Wireless customers in the United States

Consumer Insights report

Mobile carriers: TracFone Wireless customers in the United States

This report offers the reader a comprehensive overview of TracFone Wireless customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TracFone Wireless customers in the United States (''brand users'') against U.S. smartphone users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile carriers: TracFone Wireless customers in the United States

  • TracFone Wireless is more popular among Baby Boomers than other mobile carriers
  • There is a fairly even split of male and female TracFone Wireless customers
  • TracFone Wireless has a larger share of customers with a low income than other mobile carriers
  • TracFone Wireless customers are more likely to live in rural areas and towns than smartphone users in general
  • Being successful is less important to TracFone Wireless customers than to other smartphone users

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