Mobile carriers: Telenor customers in Sweden

Consumer Insights report

Mobile carriers: Telenor customers in Sweden

This report offers the reader a comprehensive overview of Telenor customers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Telenor customers in Sweden (''brand users'') against Swedish smartphone users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile carriers: Telenor customers in Sweden

  • 36% of Telenor customers are Millennials
  • There is a fairly even split of male and female Telenor customers
  • Telenor has a larger share of customers with a medium household income than other mobile carriers
  • 47% of Telenor customers live in large cities
  • Having a good time is more important to Telenor customers than to other smartphone users

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