Mobile carriers: EE customers in the United Kingdom

Selected insights on mobile carriers: EE customers in the United Kingdom

• The age distribution of EE customers and smartphone users overall is fairly similar
• There is a fairly even split of male and female EE customers
• EE customers have a similar income distribution as smartphone users in general
• Smartphone users in general and EE customers specifically, live in a similar type of communitiy
• Similar aspects of life are important to EE customers and other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors