Mobile carriers: Airtel customers in India

Consumer Insights report

Mobile carriers: Airtel customers in India

This report offers the reader a comprehensive overview of Airtel customers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Airtel customers in India (''brand users'') against Indian smartphone users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile carriers: Airtel customers in India

  • The age distribution of Airtel customers and smartphone users overall is fairly similar
  • Airtel has more male than female customers
  • Consumers with a high income make up 37% of Airtel customers
  • Smartphone users in general and Airtel customers specifically, live in a similar type of communitiy
  • Similar aspects of life are important to Airtel customers and other smartphone users

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