Mobile carriers: 1&1 customers in Germany

Consumer Insights report

Mobile carriers: 1&1 customers in Germany

This report covers 1&1 in the mobile carriers market of Germany. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on mobile carriers: 1&1 customers in Germany

  • Compared to other mobile carriers, 1&1 has a relatively high share of male customers
  • 31% of 1&1 customers live in a couple household
  • Pets are a relatively popular hobby among 1&1 customers

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