Messengers: WhatsApp users in Sweden

Consumer Insights report

Messengers: WhatsApp users in Sweden

This report offers the reader a comprehensive overview of WhatsApp users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark WhatsApp users in Sweden (''brand users'') against Swedish messenger users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on messengers: WhatsApp users in Sweden

  • The age distribution of WhatsApp users and messenger users overall is fairly similar
  • 55% of WhatsApp users are female
  • WhatsApp has a larger share of users with a high income than other messenger services
  • WhatsApp users are more likely to live in large cities than messenger users in general
  • A happy relationship is more important to WhatsApp users than to other messenger users

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Online scams in the United Kingdom (UK)
  • Mobile social media usage in the United States
  • Digital media in Russia
  • Social media usage in the United Kingdom (UK)
  • E-commerce in the United Kingdom (UK)
  • Social media advertising and marketing worldwide
  • Video gaming in the United States
  • App stores
  • X (formerly Twitter)
  • Digital health
  • Internet usage in India
  • Smartphone market in China
  • Facebook in the United Kingdom (UK)
  • Digital coupons and deals in the United States
  • WhatsApp
  • Social media usage in Western Europe
  • Holiday season e-commerce in the United States
  • Smartphone market in India
  • Internet usage in Latin America
  • mHealth

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)