Messengers: WhatsApp users in Sweden

Consumer Insights report

Messengers: WhatsApp users in Sweden

This report offers the reader a comprehensive overview of WhatsApp users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark WhatsApp users in Sweden (''brand users'') against Swedish messenger users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on messengers: WhatsApp users in Sweden

  • The current share of messenger users using WhatsApp is fairly similar to Q1 of 2024
  • The age distribution of WhatsApp users and messenger users overall is fairly similar
  • 54% of WhatsApp users are female
  • 26% of WhatsApp users have an upper secondary education with the permission to go to university
  • Having a good time is less important to WhatsApp users than to other messenger users

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