Messengers: WhatsApp users in Mexico

Consumer Insights report

Messengers: WhatsApp users in Mexico

This report offers the reader a comprehensive overview of WhatsApp users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark WhatsApp users in Mexico (''brand users'') against Mexican messenger users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on messengers: WhatsApp users in Mexico

  • The age distribution of WhatsApp users and messenger users overall is fairly similar
  • There is a fairly even split of male and female WhatsApp users
  • WhatsApp users have a similar income distribution as messenger users in general
  • Messenger users in general and WhatsApp users specifically, live in a similar type of communitiy
  • Similar aspects of life are important to WhatsApp users and other messenger users

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