Messengers: Tencent QQ users in China

Consumer Insights report

Messengers: Tencent QQ users in China

This report offers the reader a comprehensive overview of Tencent QQ users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tencent QQ users in China (''brand users'') against Chinese messenger users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on messengers: Tencent QQ users in China

  • Tencent QQ is more popular among Millennials than other messenger services
  • Compared to other messenger services, Tencent QQ has a relatively high share of male users
  • Compared to the average consumer, Tencent QQ users are less likely to have a low income
  • Messenger users in general and Tencent QQ users specifically, live in a similar type of communitiy
  • An honest and respectable life is more important to Tencent QQ users than to other messenger users

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