Messengers: Telegram users in Poland

Consumer Insights report

Messengers: Telegram users in Poland

This report offers the reader a comprehensive overview of Telegram users in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Telegram users in Poland (''brand users'') against Polish messenger users in general (''category users''), and the overall Polish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on messengers: Telegram users in Poland

  • Telegram has a high share of users that are Millennials compared to the total online population
  • Compared to other messenger services, Telegram has a relatively high share of male users
  • Telegram has a larger share of users with a high income than other messenger services
  • Telegram users are more likely to live in large cities than messenger users in general
  • Career advancement is more important to Telegram users than to other messenger users

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