Messengers: Telegram users in Italy

Consumer Insights report

Messengers: Telegram users in Italy

This report offers the reader a comprehensive overview of Telegram users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Telegram users in Italy (''brand users'') against Italian messenger users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on messengers: Telegram users in Italy

  • Telegram is more popular among Millennials than other messenger services
  • Telegram is more popular among male messenger users than female messenger users
  • Telegram users have a similar income distribution as messenger users in general
  • Messenger users in general and Telegram users specifically, live in a similar type of communitiy
  • An honest and respectable life is less important to Telegram users than to other messenger users

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