Messengers: Skype users in Canada

Consumer Insights report

Messengers: Skype users in Canada

This report offers the reader a comprehensive overview of Skype users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Skype users in Canada (''brand users'') against Canadian messenger users in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on messengers: Skype users in Canada

  • Skype is more popular among Millennials than other messenger services
  • Compared to other messenger services, Skype has a relatively high share of male users
  • Skype has a smaller share of users with a low income compared to other messenger services
  • Skype users are more likely to live in cities with over 1 million inhabitants than messenger users in general
  • Career advancement is more important to Skype users than to other messenger users

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