Messengers: Skype users in Germany

Consumer Insights report

Messengers: Skype users in Germany

This report offers the reader a comprehensive overview of Skype users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Skype users in Germany (''brand users'') against German messenger users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on messengers: Skype users in Germany

  • 38% of Skype users are Millennials
  • Skype is more popular among male messenger users than female messenger users
  • Skype has a larger share of users with a high income than other messenger services
  • 26% of Skype users live in large cities
  • Being successful is more important to Skype users than to other messenger users

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