Messengers: Skype users in Italy

Consumer Insights report

Messengers: Skype users in Italy

This report offers the reader a comprehensive overview of Skype users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Skype users in Italy (''brand users'') against Italian messenger users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on messengers: Skype users in Italy

  • Skype is more popular among Millennials than other messenger services
  • 54% of Skype users are male
  • Skype has a larger share of users with a high income than other messenger services
  • 31% of Skype users live in medium-sized towns
  • Learning new things is more important to Skype users than to other messenger users

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