Messengers: Skype users in India

Consumer Insights report

Messengers: Skype users in India

This report offers the reader a comprehensive overview of Skype users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Skype users in India (''brand users'') against Indian messenger users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on messengers: Skype users in India

  • Skype is more popular among Millennials than other messenger services
  • Skype has more male than female users
  • Skype has a larger share of users with a high income than other messenger services
  • Skype users are more likely to live in megacities than messenger users in general
  • Making their own decisions is more important to Skype users than to other messenger users

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