Messengers: Facebook Messenger users in Germany

Consumer Insights report

Messengers: Facebook Messenger users in Germany

This report offers the reader a comprehensive overview of Facebook Messenger users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Facebook Messenger users in Germany (''brand users'') against German messenger users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on messengers: Facebook Messenger users in Germany

  • Facebook Messenger is more popular among Millennials than other messenger services
  • There is a fairly even split of male and female Facebook Messenger users
  • Facebook Messenger users have a similar income distribution as messenger users in general
  • Messenger users in general and Facebook Messenger users specifically, live in a similar type of communitiy
  • Having a good time is less important to Facebook Messenger users than to other messenger users

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