Messengers: Facebook Messenger users in Sweden

Consumer Insights report

Messengers: Facebook Messenger users in Sweden

This report offers the reader a comprehensive overview of Facebook Messenger users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Facebook Messenger users in Sweden (''brand users'') against Swedish messenger users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on messengers: Facebook Messenger users in Sweden

  • The current share of messenger users using Facebook Messenger is fairly similar to Q1 of 2024
  • 39% of Facebook Messenger users are Millennials
  • Compared to other messenger services, Facebook Messenger has a relatively high share of female users
  • The education level of Facebook Messenger users and messenger users are similar
  • Safety and security is an important aspect of life for 60% of Facebook Messenger users

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