Magazines: Sisa Journal readers in Korea

Within the charts of this report, you will be able to benchmark the results for customers of Sisa Journal in Korea against all other consumers in the same category (in this case magazines), and the overall onliners in Korea.

Magazines
A magazine is a printed publication which is released on a regular schedule and contains a variety of content. Analyses in this report are based on respondents' answers to the question "Which of the following printed magazines or weekly newspapers have you read in the past 3 months?".

Overview

• Introduction

• Brand usage
• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Innovation

• Attitudes towards the corresponding industry
• Challenges facing the country
• Politics

• Internet usage by device
• Social media usage
• Media usage

• Global Consumer Survey
• Authors

Demographic Profile

• Top 10 most used magazines in Korea
• Gender
• Age
• Household size
• Community
• Age of consumers in Korea
• Share of consumers in Korea in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Korea live
• Communities in Korea where consumers live

• Agreement with statements in Korea
• Top 10 hobbies and interests of Sisa Journal customers in Korea
• Agreement with statements on innovation by consumers in Korea
• Most important aspects of life for consumers in Korea

• Type of device consumers in Korea use regularly to access the internet
• Social media activities in Korea by type
• Type of media, consumers in Korea have been using in the past 4 weeks
• Top 10 places where Sisa Journal customers in Korea have seen adverts in the past 4 weeks