Laptops: Xiaomi/Mi owners in China

Consumer Insights report

Laptops: Xiaomi/Mi owners in China

This report offers the reader a comprehensive overview of Xiaomi/Mi owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xiaomi/Mi owners in China (''brand users'') against Chinese laptop owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on laptops: Xiaomi/Mi owners in China

  • The current share of laptop owners owned Xiaomi/Mi is fairly similar to Q1 of 2021
  • Xiaomi/Mi has a high share of owners that are Millennials compared to the total online population
  • There is a fairly even split of male and female Xiaomi/Mi owners
  • 13% of Xiaomi/Mi owners have an upper secondary education with the permission to go to university
  • Safety and security is less important to Xiaomi/Mi owners than to other laptop owners

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