Internet providers: Xfinity customers in the United States

Consumer Insights report

Internet providers: Xfinity customers in the United States

This report offers the reader a comprehensive overview of Xfinity customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xfinity customers in the United States (''brand users'') against U.S. home internet users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on internet providers: Xfinity customers in the United States

  • The share of home internet users using Xfinity declined by 5 percentage points since Q1 of 2021
  • Xfinity has a high share of customers that are part of Generation X compared to the total online population
  • 53% of Xfinity customers are female
  • 24% of Xfinity customers have a technical or vocational education
  • Career advancement is less important to Xfinity customers than to other home internet users

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