Internet providers: Vodafone customers in Spain

Consumer Insights report

Internet providers: Vodafone customers in Spain

This report offers the reader a comprehensive overview of Vodafone customers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Vodafone customers in Spain (''brand users'') against Spanish home internet users in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on internet providers: Vodafone customers in Spain

  • The age distribution of Vodafone customers and home internet users overall is fairly similar
  • 53% of Vodafone customers are male
  • Consumers with a high income make up 35% of Vodafone customers
  • Vodafone customers are more likely to live in large cities than home internet users in general
  • A happy relationship is less important to Vodafone customers than to other home internet users

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