Internet providers: T-Mobile customers in Poland

Selected insights on internet providers: T-Mobile customers in Poland

• T-Mobile is more popular among Generation Z than other internet providers
• There is a fairly even split of male and female T-Mobile customers
• T-Mobile has a smaller share of customers with a medium household income than other internet providers
• T-Mobile customers are more likely to live in rural communities than home internet users in general
• Tradition is less important to T-Mobile customers than to other home internet users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors