Internet providers: Sky Broadband customers in the United Kingdom

Selected insights on internet providers: Sky Broadband customers in the United Kingdom

• Sky Broadband has a high share of customers that are part of Generation X compared to the total online population
• There is a fairly even split of male and female Sky Broadband customers
• Sky Broadband customers have a similar income distribution as home internet users in general
• Home internet users in general and Sky Broadband customers specifically, live in similar type of communities
• A happy relationship is an important aspect of life for 61% of Sky Broadband customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors