Internet providers: SK Broadband customers in Korea

Consumer Insights report

Internet providers: SK Broadband customers in Korea

This report offers the reader a comprehensive overview of SK Broadband customers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark SK Broadband customers in Korea (''brand users'') against Korean home internet users in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on internet providers: SK Broadband customers in Korea

  • The age distribution of SK Broadband customers and home internet users overall is fairly similar
  • SK Broadband has more male than female customers
  • SK Broadband has a smaller share of customers with a low income than other internet providers
  • SK Broadband customers are more likely to live in megacities than home internet users in general
  • Having a good time is an important aspect of life for 70% of SK Broadband customers

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