Internet providers: China Mobile customers in China

Consumer Insights report

Internet providers: China Mobile customers in China

This report offers the reader a comprehensive overview of China Mobile customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China Mobile customers in China (''brand users'') against Chinese home internet users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on internet providers: China Mobile customers in China

  • 46% of China Mobile customers are Millennials
  • There is a fairly even split of male and female China Mobile customers
  • Consumers with a high income make up 39% of China Mobile customers
  • Home internet users in general and China Mobile customers specifically, live in similar type of communities
  • Similar aspects of life are important to China Mobile customers and other home internet users

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