Internet providers: BT customers in the United Kingdom

Consumer Insights report

Internet providers: BT customers in the United Kingdom

This report offers the reader a comprehensive overview of BT customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark BT customers in the United Kingdom (''brand users'') against UK home internet users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on internet providers: BT customers in the United Kingdom

  • 33% of BT customers are part of Generation X
  • The education level of BT customers and home internet users are similar
  • BT customers are more likely to live in rural communities than home internet users in general
  • 69% of BT consumers are active on Facebook

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