Internet providers: Aussie Broadband customers in Australia

Consumer Insights report

Internet providers: Aussie Broadband customers in Australia

This report offers the reader a comprehensive overview of Aussie Broadband customers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Aussie Broadband customers in Australia (''brand users'') against Australian home internet users in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on internet providers: Aussie Broadband customers in Australia

  • Aussie Broadband is more popular among Millennials than other internet providers
  • Aussie Broadband is more popular among male home internet users than female home internet users
  • Aussie Broadband has a larger share of customers with a high income than other internet providers
  • Aussie Broadband customers are more likely to live in megacities than home internet users in general
  • Career advancement is more important to Aussie Broadband customers than to other home internet users

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