Home insurance: State Farm customers in the United States

Consumer Insights report

Home insurance: State Farm customers in the United States

This report offers the reader a comprehensive overview of State Farm customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark State Farm customers in the United States (''brand users'') against U.S. home insurance holders in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: State Farm customers in the United States

  • State Farm is more popular among Generation X than other home insurance brands
  • There is a fairly even split of male and female State Farm customers
  • State Farm has a larger share of customers with a medium household income than other home insurance brands
  • State Farm customers are more likely to live in rural areas and towns than home insurance holders in general
  • An honest and respectable life is more important to State Farm customers than to other home insurance holders

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