Home insurance: SBI General Insurance customers in India

Consumer Insights report

Home insurance: SBI General Insurance customers in India

This report offers the reader a comprehensive overview of SBI General Insurance customers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark SBI General Insurance customers in India (''brand users'') against Indian home insurance holders in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: SBI General Insurance customers in India

  • SBI General Insurance is more popular among Generation Z than other home insurance brands
  • 53% of SBI General Insurance customers are male
  • SBI General Insurance has a smaller share of customers with a high income than other home insurance brands
  • 13% of SBI General Insurance customers live in medium-sized towns
  • An honest and respectable life is more important to SBI General Insurance customers than to other home insurance holders

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