Home insurance: Progressive customers in the United States

Consumer Insights report

Home insurance: Progressive customers in the United States

This report offers the reader a comprehensive overview of Progressive customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Progressive customers in the United States (''brand users'') against U.S. home insurance holders in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on home insurance: Progressive customers in the United States

  • The current share of home insurance holders using Progressive is fairly similar to Q1 of 2021
  • 40% of Progressive customers are Millennials
  • There is a fairly even split of male and female Progressive customers
  • 54% of Progressive customers have a college degree
  • Learning new things is more important to Progressive customers than to other home insurance holders

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