Home insurance: HDFC Ergo customers in India

Consumer Insights report

Home insurance: HDFC Ergo customers in India

This report offers the reader a comprehensive overview of HDFC Ergo customers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HDFC Ergo customers in India (''brand users'') against Indian home insurance holders in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on home insurance: HDFC Ergo customers in India

  • HDFC Ergo has a high share of customers that are Millennials compared to the total online population
  • HDFC Ergo has more male than female customers
  • HDFC Ergo has a larger share of customers with a high income than other home insurance brands
  • HDFC Ergo customers are more likely to live in cities and urban areas than home insurance holders in general
  • Safety and security is an important aspect of life for 38% of HDFC Ergo customers

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