Home insurance: Geico customers in the United States

Consumer Insights report

Home insurance: Geico customers in the United States

This report offers the reader a comprehensive overview of Geico customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Geico customers in the United States (''brand users'') against U.S. home insurance holders in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: Geico customers in the United States

  • Geico is more popular among Generation Z than other home insurance brands
  • There is a fairly even split of male and female Geico customers
  • Geico has a larger share of customers with a high income than other home insurance brands
  • Geico customers are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Safety and security is less important to Geico customers than to other home insurance holders

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