Home insurance: Caixa Seguradora customers in Brazil

Consumer Insights report

Home insurance: Caixa Seguradora customers in Brazil

This report offers the reader a comprehensive overview of Caixa Seguradora customers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Caixa Seguradora customers in Brazil (''brand users'') against Brazilian home insurance holders in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: Caixa Seguradora customers in Brazil

  • Caixa Seguradora is more popular among Generation Z than other home insurance brands
  • Caixa Seguradora has more male than female customers
  • Caixa Seguradora has a larger share of customers with a low income than other home insurance brands
  • Caixa Seguradora customers are more likely to live in megacities than the average consumer
  • Having a good time is less important to Caixa Seguradora customers than to other home insurance holders

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