Home insurance: Bajaj Allianz customers in India

Consumer Insights report

Home insurance: Bajaj Allianz customers in India

This report offers the reader a comprehensive overview of Bajaj Allianz customers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bajaj Allianz customers in India (''brand users'') against Indian home insurance holders in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: Bajaj Allianz customers in India

  • Bajaj Allianz is more popular among Millennials than other home insurance brands
  • Bajaj Allianz has more male than female customers
  • Bajaj Allianz has a larger share of customers with a low income than other home insurance brands
  • Bajaj Allianz customers are more likely to live in large cities than the average consumer
  • Career advancement is more important to Bajaj Allianz customers than to other home insurance holders

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