Home insurance: AXA customers in Italy

Consumer Insights report

Home insurance: AXA customers in Italy

This report offers the reader a comprehensive overview of AXA customers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AXA customers in Italy (''brand users'') against Italian home insurance holders in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: AXA customers in Italy

  • AXA is more popular among Millennials than other home insurance brands
  • 53% of AXA customers are female
  • AXA has a larger share of customers with a high income than other home insurance brands
  • AXA customers are more likely to live in large cities than home insurance holders in general
  • Learning new things is more important to AXA customers than to other home insurance holders

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