Home insurance: Allstate customers in the United States

Consumer Insights report

Home insurance: Allstate customers in the United States

This report offers the reader a comprehensive overview of Allstate customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Allstate customers in the United States (''brand users'') against U.S. home insurance holders in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: Allstate customers in the United States

  • 39% of Allstate customers are Millennials
  • Allstate has more male than female customers
  • Just like home insurance holders in general, Allstate customers are relatively likely to have a high income
  • Allstate customers are more likely to live in cities and urban areas than home insurance holders in general
  • An honest and respectable life is less important to Allstate customers than to other home insurance holders

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