Home insurance: Allianz customers in Austria

Consumer Insights report

Home insurance: Allianz customers in Austria

This report offers the reader a comprehensive overview of Allianz customers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Allianz customers in Austria (''brand users'') against Austrian home insurance holders in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: Allianz customers in Austria

  • Allianz is more popular among Generation Z than other home insurance brands
  • 53% of Allianz customers are male
  • Allianz has a smaller share of customers with a low income than other home insurance brands
  • Allianz customers are more likely to live in cities with over 1 million inhabitants than home insurance holders in general
  • Making their own decisions is less important to Allianz customers than to other home insurance holders

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